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Bay Cycles

Name: Lisa Gubby and Jeremy Barker
Business: Bay Cycles
Location: Torquay, Devon


Keen cyclists, Lisa Gubby and her partner Jeremy Barker launched Bay Cycles in November 2013 in the St Marystreet area of Torquay with funding support from SWIG Finance following a decline for finance from their bank.

Jeremy had extensive experience of the industry having worked in a bike shop for many years and the couple felt, with his experience, that they could offer an excellent service of their own.

Lisa, a part-time A&E nurse works predominantly on the sales and marketing for the business while Jeremy works in the shop full time, providing customer service and bike repairs with both working together to provide professional bike fitting consultations.

SWIG provided Bay Cycles with a £7,500 loan from the South West Microcredit Fund, European Regional Development Fund finance, which also enabled the couple to access funding from the Fredericks Foundation.

“We really wanted to run our own business so we signed up for business enterprise courses with Outset Torbay  who introduced us to SWIG Finance.

“Without the funding from SWIG we would have never got Bay Cycles off the ground. Our turnover has been more than £100,000 as we are pleased with our performance, it’s not bad for the first year.”


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Our Partners

SWIG Finance is the trading name of South West Investment Group Services Ltd. South West Investment Group Services Ltd is authorised and regulated by the Financial Conduct Authority for consumer credit business, licence number 730724.

Its address is The Financial Conduct Authority, 25 The North Colonnade, London, E14 5HS

Contact information

t: 01872 223883

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