Helping businesses in the South West

New branding for SWIG Finance

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Regional not-for-profit funding provider, SWIG Finance has rebranded. South West Investment Group Services Limited, known locally as SWIG Finance has updated its logo to match its trading name and will launch the new branding at the Cornwall Business Fair, taking place at the Eden Project on Wednesday 11 May.

Managing Director, John Peters says: “Most people know us as SWIG and our registered company name is a mouthful!

Our aim was to tidy up our image so that our logo matched with how people knew us and was a strong reflection of what we do and who we are as a company.”

Marketing consultant, Katie Sandow supported SWIG Finance with the rebranding, working with Truro-based designer Steve Kenyon of Aesthetip to create the logo.

SWIG Finance delivers loans across the South West region to businesses unable to access sufficient funding from the banks.