Bristol-based online Travel agent Heidi has received a £250,000 funding boost through SWIG Finance.

The ATOL-protected business offers flexible, great-value ski and snowboard holiday packages to hundreds of ski resorts throughout Europe. Heidi’s smart booking technology makes it easy for customers to discover their perfect ski holiday, whatever the date, duration, or destination.

Funding was sought as the business transitioned through a rebrand, and 6 new jobs are due to be created at its King Street offices as the brand continues to grow.

The loan was backed by the British Business Bank’s Recovery Loan Scheme.

Of the funding, business co-owner Marcus Blunt commented “It is very encouraging that SWIG take a human approach to lending, and this is what made the experience so positive. Our business manager, Nicola, took the time to really understand our business, what we needed and where we wanted it to go. Nicola was able to see the opportunities ahead and this did significantly contribute to securing the funds”.

SWIG Finance Senior Business Manager, Nicola Mapp, said “Alexander and Marcus have worked incredibly hard to keep the momentum going despite the very harsh market conditions created by COVID. The fact that they have been able to continue growing the business whilst facing major disruptions is a testimony of their determination to succeed. The product they are offering is innovative in their marketplace and their mission to make these types of holidays more accessible will be key in helping them to stand out against their competitors”.

About SWIG Finance

SWIG Finance is a non-profit company which supports viable Southwest businesses that can’t secure sufficient funding from their bank. By empowering underserved SMEs to overcome their financial barriers, we are working to create a more balanced financial eco-system.

We’re growing every year. In 2021/22, we lent £10.8m to 502 businesses, helping to create and secure over 1,000 jobs and generate £32.3m.

If you’d like an informal chat about your funding requirements, get in touch with our friendly and professional team to see how we can help: / 01872 227 930.

Legal Notice: The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Visit