Award-winning Stroud business, Admire PR, has received £26k in funding to support its growth.

As well as supporting press campaigns, social media and content creation, Admire PR also offers strategy sessions, crisis management and support with award nominations.

Winners of the Best Freelancer Project at the International Content Marketing Awards 2020, the business is led by Andrea Sexton, who has more than 17 years of experience in the sector.

Andrea Sexton

Andrea started the business after noticing the need for an ethical and transparent approach to PR.

Admire PR currently employs three staff members, as well as five regular freelancers. The funding will be used to help boost market visibility and support the recruitment of a further employee.

Admire PR was referred to SWIG Finance by commercial broker Jerry Riches of Business Finance Trust.

Of the funding, CEO Andrea said “The SWIG Finance team are unlike those at most financial service organisations – it was refreshing to be working with an advisor who truly cared about me and my business. This funding will help us to grow as a company, and as a team – and it will make all the difference between just surviving and thriving.”

SWIG’s Senior Business Manager Nicola commented “Having been severely affected by the disruption caused by the pandemic, Andrea has worked relentlessly to rebuild the business and its client base. The resilience that Andrea has shown during this challenging time is commendable, I was delighted that SWIG could support her application”.

About SWIG Finance

SWIG Finance is a non-profit company that supports viable South West businesses that can’t secure sufficient funding from their bank. By empowering underserved SMEs to overcome their financial barriers, we are working to create a more balanced financial ecosystem.

We’re growing every year. In 2021/22, we lent £10.8m to 502 businesses, helping to create and secure over 1,000 jobs and generate £32.3m. For more information visit

If you’d like an informal chat about your funding requirements, get in touch with our friendly and professional team to see how we can help: / 01872 227 930.

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