Two qualified chefs based in Cornwall have received a funding package of £67,100 via SWIG Finance to create a specialty deli and takeaway.

Pica Rico, which is based in Helston, is led by husband-and-wife team, Francis Pipe and Jennifer Herrera. While Francis is English-born and bred, Jennifer is Mexican, and they have worked together as chefs across several countries.


Pica Rico

The new business will offer its customers a selection of local, organic produce, as well as artisan deli food from local traders.

Of the funding, co-owner Francis said “This funding has enabled us to open our Deli and launch our brand with a more professional image. Being able to launch with industry-standard equipment and fittings greatly impacts the growth of our business as we can work more efficiently and to a higher standard. Throughout our application process, we felt Rachel and Mark had a genuine interest in our business and we felt very supported”.

SWIG’s Business Manager, Rachel Thomson, said “Francis and Jennifer have considerable experience behind them and have a clear vision of where they want the business to go and how they will get there. Pica Rico is offering its customers something a bit different, and I’m sure it will be a big hit with the locals in Helston and beyond”.


About SWIG Finance

SWIG Finance is a non-profit company that supports viable South West businesses that can’t secure sufficient funding from their bank. By empowering underserved SMEs to overcome their financial barriers, we are working to create a more balanced financial ecosystem.

We’re growing every year. In 2022/23, we lent £14m to 478 businesses, helping to create and secure over 1,000 jobs and generate £44.6m in social impact. Download the report here.

If you’d like an informal chat about your funding requirements, get in touch with our friendly and professional team to see how we can help: / 01872 227 930.

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