Bristol-based coffee brand, TrueStart Coffee, has been backed by SWIG Finance with a £158k loan.

The funding is being used as working capital to enable the business to take advantage of growth opportunities with new retailers.


TrueStart is led by entrepreneurial husband-and-wife team Helena and Simon Hills. Based on their own experiences, Helena and Simon wanted to create a delicious, healthy coffee range that makes you feel amazing – with all the health benefits of great coffee and a consistent caffeine content too.

The business currently employs five members of staff, with three new roles being created in the next six months.

As a certified B Corp, TrueStart Coffee is continuously looking for new ways to improve its social and environmental impact, including reducing its carbon footprint. Currently, 92.6% of their packaging is recyclable.

Helena Hills said: “The funding has enabled us to increase our inventory as well as grow the team by hiring more talent here in the South West. Our SWIG Business Manager, Nicola, was very personal and friendly from the outset. We felt the process was transparent and went both smoothly and quickly as a result”.

SWIG’s Senior Business Manager, Nicola Parker, commented: “I was delighted to support Simon and Helena with their growth plans. They have worked hard over the years to create a memorable brand that stands out in its marketplace and their evolution has been fascinating. They have consistently grown their customer base and have some very exciting opportunities in front of them. We look forward to seeing how the business grows over the next few years”.

About SWIG Finance

SWIG Finance is a people-based company that helps smaller businesses in the South and South West to grow. We base our lending decisions on potential rather than collateral, which means that we can often support businesses when others can’t.

We’re growing every year. In 2022/23, we lent £14m to 478 businesses, helping to create and secure over 1,000 jobs and generate £44.6m in social impact. Download the report here.

If you’d like an informal chat about your funding requirements, get in touch with our friendly and professional team to see how we can help: / 01872 227 930.